It's that time of year again, and if you've followed what I do for any length of time, you know one of my pet gripes is all slimy "I'll-sell-you-anything-to-get-some-money-from-you" types that come out of the woodwork (especially this time of year). Of course, they wouldn't make a cent if it wasn't for the fact that people keep buying into it (literally and figuratively).
So, I'm looking at Newsweek and find this ad.
I am so tired of "do nothing" and lose all the weight you want scams! Now, of course, I am not saying this is a scam but I do find rather suspect for several reasons:
1) Do a Google news search for Irvingia and you find absolutely nothing. Wouldn't one think that if a new ingredient came out that "turned off one's fat switch," it would have made some news somewhere?
2) Ditto fucoxanthin. Worse than that, read what another blogger wrote.
3) The add says it boosts fat-burning at the cellular level -- with a big ol' fatty asterisk next to it. A few comments here. First of all, where else would fat burning take place? The ligament level? The skeletal level? Fat is a cell. Any changes to fat would obviously take place at a cellular level. To me, that comes across as simply marketing hype.
Secondly, follow the asterisk to the bottom of the page where you will see "These statements have not been evaluated by the Food and Drug Administration." This basically means I can say anything because I've put the disclaimer on the bottom. Evaluate and then promote, not the other way around, please.
4) 28 pounds in 10 weeks is no big deal. A healthy, practical, natural weight loss would give you 15-20 pounds in that period and you would not have the added expense of this product. Plus, if you don't change your habits, no matter how fast the weight loss, you'll put the weight back on again anyway.
5) Footnotes 1-2 at the end of previous statement.
Footnote number 1 says "submitted for publication 2008" but it does not give any more information about that study. Footnote number 2 references the 5th International Conference for Chronic Diseases: Obesity and Related Diseases. I Google'd it. Couldn't find anything except information on the conference. No report. It doesn't mean it's not there, but -- just me -- I would be yelling this report from the rooftops.
And finally, the coup d'grace: Look under where it says, "Offer ends 3/31/2008" (which is weird because it was in a December, 2008 edition of Newsweek, but that could have been an error) and you will see these famous last words, "This supplement should be taken in conjunction with a healthy diet and regular exercise program."
Arrrgghgg! If one eats a healthy diet and exercises regularly, she won't need this!
OK, I'm done. You can remove the soapbox now. Thank you.
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